The Mediating Effects of Process Innovation on AI Adoption and Operational Performance in Malaysia’s Electrical and Electronics Small and Medium Enterprise Manufacturers: A Conceptual Framework

Erna Rustiana, Kismartini, Agustin Rina Herawati, Luluk Fauziah, Eley Suzana Kasim and Mulyaningsih
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Erna Rustiana: Department of Public Administration, Faculty of Social and Political Sciences, Diponegoro University, Semarang, Indonesia
Kismartini: Department of Public Administration, Faculty of Social and Political Sciences, Diponegoro University, Semarang, Indonesia
Agustin Rina Herawati: Department of Public Administration, Faculty of Social and Political Sciences, Diponegoro University, Semarang, Indonesia
Luluk Fauziah: Department of Public Administration, Faculty of Social and Political Sciences, Diponegoro University, Semarang, Indonesia
Eley Suzana Kasim: Accounting Research Institute, Universiti Teknologi MARA, Malaysia
Mulyaningsih: Department of Public Administration, Faculty of Social and Political Sciences, Garut University, Indonesia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 8, 3865-3874

Abstract: This study conceptualise the relationship between innovation, knowledge management, and the development of excellent human resources (HR) in the context of modern organizations. Various library sources such as relevant books and scientific articles, were referred. Concepts and literature were selected based on inclusion criteria including topic relevance, novelty, and publication in indexed journals. Data analysis was carried out through thematic methods to synthesize the main concepts which were then classified into three main themes: the role of innovation as a value creation strategy, knowledge management as the foundation of innovation, and strengthening human resources as the main capital of organizational sustainability. The results of this study produce a conceptual framework that emphasizes that the integration of innovation, knowledge management, and the development of excellent human resources is an important strategy in strengthening organizational competitiveness in the era of global competition.

Date: 2025
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