Digital Pathways to Political Engagement: Youth Information- Seeking and Social Media in Malaysia

Nor Hafizah Abdullah, Tuan Sharifah Azura Tuan Zaki, Muhamad Fazil Ahmad, Faradillah Iqmar Omar, Wan Norshira Wan Mohd Ghazali, Norhidayu Hasan and Nazra Aliff Nazri
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Nor Hafizah Abdullah: Faculty of Languages and Communication, Universiti Sultan Zainal Abidin, Malaysia
Tuan Sharifah Azura Tuan Zaki: Faculty of Languages and Communication, Universiti Sultan Zainal Abidin, Malaysia
Muhamad Fazil Ahmad: Faculty of Languages and Communication, Universiti Sultan Zainal Abidin, Malaysia
Faradillah Iqmar Omar: Faculty of Faculty of Social Sciences.
Wan Norshira Wan Mohd Ghazali: Faculty of Languages and Communication, Universiti Sultan Zainal Abidin, Malaysia
Norhidayu Hasan: Faculty of Languages and Communication, Universiti Sultan Zainal Abidin, Malaysia
Nazra Aliff Nazri: Faculty of Languages and Communication, Universiti Sultan Zainal Abidin, Malaysia

International Journal of Research and Innovation in Social Science, 2025, vol. 9, issue 9, 497-504

Abstract: Social media has become a powerful tool for accessing political information and enhancing civic engagement among young people. The interactive and participatory nature of social media has affected the way young people obtain political knowledge, which is arguably a key prerequisite for democratic participation. The study seeks to investigate the effect of political efficacy, policy satisfaction, political knowledge, motivation and perceived usefulness of social media on seeking political information behavior among Malaysian undergraduates. A quantitative survey was conducted among 381 respondents from selected public universities in Malaysia. Data were analyzed using Structural Equation Modelling (SEM) to test the hypothesized relationships between the independent variables and political information-seeking behavior. Findings reveal that political efficacy, knowledge and the usefulness of social media significantly predict information-seeking behavior among Malaysian youth. Moreover, policy satisfaction and motivation did not significantly predict leadership behaviors. The study emphasizes the value of digital platforms in youth political engagement. The results are vital to policymakers and educators for the enhancement of democratic participation and independent decision-making by the youth.

Date: 2025
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