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Adoption and expected impact of Generative AI: evidence from Italian households

David Loschiavo and Mirko Moscatelli

No 929, Questioni di Economia e Finanza (Occasional Papers) from Bank of Italy, Economic Research and International Relations Area

Abstract: Generative Artificial Intelligence (Gen AI) represents a revolutionary shift in the field of Artificial Intelligence. Its ability to solve complex cognitive tasks and to create original material may enhance productivity in a wide range of work activities. In this paper we use data from the Bank of Italy's Conjunctural Survey on Italian Households for the period between August and September 2024 to provide empirical evidence on the socio-demographic factors influencing Gen AI adoption, to assess the level of trust in AI-based services compared to human-managed alternatives, and to examine expectations regarding Gen AI's impact on the job market. Results indicate that a quarter of respondents used Gen AI tools in the 12 months preceding the survey, and 10 per cent used them at least once a week. Use of Gen AI was more common among men, younger respondents, and workers in the ITC, professional, and education sectors. Young workers and workers in the ITC sector also reported significantly higher expectations that Gen AI tools will increase their work productivity or provide them with new job opportunities.

Keywords: generative artificial intelligence; households; job market; digital divide (search for similar items in EconPapers)
JEL-codes: D10 J24 O33 (search for similar items in EconPapers)
Date: 2025-04
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