CRITICAL SUCCESS FACTORS FOR EFFECTIVE STRATEGIC PLANNING IN NON-GOVERNMENTAL ORGANIZATIONS IN NAIROBI, KENYA

Thuranira Moses Kalung'e () and Rufo Munene ()

European Journal of Business and Strategic Management, 2018, vol. 3, issue 8, 47 - 59

Abstract: Purpose: The study investigated critical success factors influencing the effectiveness of strategic planning processes among local Non-Governmental Organization in Nairobi Kenya. The study was guided by the following specific objectives: Investigate whether stakeholders influence is a critical success factor in strategic planning process in Non-Governmental Organizations in Nairobi, Kenya; Establish whether organization culture is a critical success factor in strategic planning process in Non-Governmental Organizations in Nairobi, Kenya; Establish whether communication is a critical success factor in strategic planning process in Non-Governmental Organizations in Nairobi, Kenya; Establish whether management practices is critical success factor in strategic planning process in Non-Governmental Organizations in Nairobi, Kenya. Methodology: In order to meet the objectives of the study, primary data was collected using questionnaires. The researchers selected 25 Non-Governmental Organizations in Nairobi where the study was conducted. Data collected was sorted, classified and coded then tabulated for ease of analysis. The data was summarized and categorized according to common themes by the use of the SPSS (version 22) computer software aided analysis. Regression model was employed to analyze the data for factors that can lead to improving the effectiveness of strategic planning in local Non-Governmental Organizations in Nairobi Kenya. Results: The study found out that successful strategic plans of any non-governmental organization had direct relationship with stakeholders influence, organization culture, and communication and management practices. Unique Contribution to Theory, Practice and Policy: The study recommends that the four factors determining the success of strategic plans should be ameliorated to ensure fully achievement of such objectives.

Keywords: Non-governmental organizations; Management Practices; Communication; Stakeholders Influence; Organizational Culture (search for similar items in EconPapers)
Date: 2018
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