Language Switching Strategies in Multilingual Business Environments in Germany

Hannah Meyer ()

International Journal of Linguistics, 2024, vol. 5, issue 2, 13 - 24

Abstract: Purpose: The aim of the study was to analyze the language switching strategies in multilingual business environments in Germany. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Research on language switching in multilingual business environments in Germany reveals strategic use based on context and interlocutors. Code-switching is employed for nuanced communication and rapport across diverse colleagues. Language choice influences perceptions of professionalism and cultural sensitivity. Bilingual proficiency facilitates effective communication and negotiation in international settings. Cultural competence in language supports navigating organizational dynamics and promoting inclusive workplaces. Unique Contribution to Theory, Practice and Policy: Sociolinguistic theory, communication accommodation theory & politeness theory may be used to anchor future studies on the language switching strategies in multilingual business environments in Germany. Implement comprehensive language training programs that enhance employees' language proficiency and cultural competence. Develop clear and flexible language policies that recognize the linguistic diversity within the organization and align with business objectives.

Date: 2024
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