Research on the Design of Sanxingdui Cultural and Creative Products Based on Artificial Intelligence Technology

Su Tian, Nur Safinas Binti Albakry and Syazwani binti Mat Salleh
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Su Tian: School of International Education, Henan University of Engineering, Zhengzhou, China; Faculty of Art, Sustainability and Creative Industry, Sultan Idris Education University, Tanjong Malim, Malaysia
Nur Safinas Binti Albakry: Faculty of Art, Sustainability and Creative Industry, Sultan Idris Education University, Tanjong Malim, Malaysia
Syazwani binti Mat Salleh: Faculty of Art, Sustainability and Creative Industry, Sultan Idris Education University, Tanjong Malim, Malaysia

Art and Society, 2023, vol. 2, issue 6, 10-17

Abstract: The research aims to explore the design of cultural and creative products related to the Sanxingdui culture from the perspective of artificial intelligence (AI) technology. This study considers the significance of integrating AI technology into the design process of cultural and creative products, with a focus on the Sanxingdui culture. By examining existing cases of cultural and creative products, the research identifies principles and methods for designing AI-based products that reflect the essence and uniqueness of the Sanxingdui culture. The findings of this study can contribute to the development of innovative and interactive cultural and creative products that bridge the gap between traditional culture and modern technology.

Keywords: Sanxingdui culture; artificial intelligence; cultural and creative products; design; research (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:bdz:arasoc:v:2:y:2023:i:6:p:10-17

DOI: 10.56397/AS.2023.12.02

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