How the Instant Gratification Design of Dating Apps in Korea Creates False Expectations of Romantic Communication

Minseo K. Jang
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Minseo K. Jang: Chung-Ang University, Seoul, South Korea

Art and Society, 2025, vol. 4, issue 4, 26-33

Abstract: This paper explores how the instant gratification design of dating apps in South Korea shapes false expectations of romantic communication. Through analysis of app mechanics, user behaviors, and cultural context, the study demonstrates how swiping interfaces, gamified feedback systems, and hyper-responsive messaging environments accelerate emotional engagement while undermining sustainable connection. Drawing from contemporary Korean social norms, the paper examines how platform logic clashes with traditional expectations of pacing, discretion, and gender roles in romantic initiation. It argues that the resulting cultural friction not only fosters ghosting and communication fatigue but also reframes intimacy as a performance governed by algorithmic tempo rather than relational depth. The study concludes by proposing a reimagined model of digital intimacy that prioritizes emotional continuity, intentional design, and hybrid relational literacy.

Keywords: dating apps; instant gratification; South Korea; emotional acceleration; ghosting; digital intimacy; gamification; romantic communication; platform culture; hybrid courtship norms (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bdz:arasoc:v:4:y:2025:i:4:p:26-33

DOI: 10.63593/AS.2709-9830.2025.05.004

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