The Relationship Between Podcast Advertising and Millennial Entertainment Choices: A Media and Entertainment Industry Perspective

Gabriel Lorna Schofield
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Gabriel Lorna Schofield: Clemson University, Clemson, United States

Frontiers in Management Science, 2023, vol. 2, issue 6, 30-37

Abstract: This academic paper explores the dynamic interplay between podcast advertising and millennial entertainment choices in the United States from 2010 to 2023. The research delves into the evolving landscape of millennial preferences, the growth of podcasting, and the impact of advertising within this influential medium. Drawing on a comprehensive literature review, the paper synthesizes findings from existing studies, highlighting the role of trust, authenticity, and niche targeting in podcast advertising effectiveness. Challenges faced by advertisers, such as saturation and ad avoidance, are examined alongside opportunities for growth, including data-driven targeting and collaborative content creation. The study concludes with insights into the future trends of podcast advertising and its potential impact on shaping millennial behavior, offering implications for the media and entertainment industry.

Keywords: podcast advertising; millennials; entertainment choices; niche targeting; media consumption; audio content (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:bdz:frmans:v:2:y:2023:i:6:p:30-37

DOI: 10.56397/FMS.2023.12.05

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