Marketing, Other Intangibles, and Output Growth in 61 United States Industries

Leo Sveikauskas, Rachel Soloveichik, Corby Garner, Peter Meyer, James Bessen and Mathew Russell

BEA Papers from Bureau of Economic Analysis

Abstract: Experts in the System of National Accounts (SNA) recently considered whether marketing could be included as a capital asset in the national accounts and later recommended that marketing should be an intangible in the 2025 SNA (IMF, 2022; IMF, 2023). This paper contributes to that discussion by developing macroeconomic measures of marketing investments and stocks for the United States. We also construct and analyze measures of how marketing and other intangibles contribute to output growth in the 61 industries that comprise the U.S. private business sector.

JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2023-10
New Economics Papers: this item is included in nep-acc
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