Moving from nudge to holistic behaviour change

Colin Strong () and Tamara Ansons
Additional contact information
Tamara Ansons: Ipsos

Journal of Behavioral Economics for Policy, 2019, vol. 3, issue S, 17-18

Abstract: This paper explores practitioners' perspectives on nudging. Nudges are interventions to change behaviour. The problem of using the term generically to describe behaviour change is that it emphasises the intervention at the expense of possibly ignoring – or not paying enough attention to – the behaviour you're trying to change or the characteristics of the target population. This is important because prior to any attempt at development of interventions, a rigorous understanding of the mechanisms underlying behaviour is needed. This paper provides some preliminary insights to build such an understanding of what works in making interventions for behaviour change sticky, scaleable and transferable.

Keywords: nudging; behavioural public policy; behavioural change; trans-theoretical frameworks (search for similar items in EconPapers)
JEL-codes: B49 D90 Z18 (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://sabeconomics.org/journal/RePEc/beh/JBEPv1/articles/JBEP-3-S-4.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:beh:jbepv1:v:3:y:2019:i:s:p:17-18

Access Statistics for this article

Journal of Behavioral Economics for Policy is currently edited by Michelle Baddeley

More articles in Journal of Behavioral Economics for Policy from Society for the Advancement of Behavioral Economics (SABE) Contact information at EDIRC.
Bibliographic data for series maintained by SABE ().