Fluctuating Open Teams(FLOT) - A New Approach to Boost Team Creativity and Innovation Potential

Ulrich A.K. Betz, Paul Czodrowski, Christina Esdar, Carl Deutsch, Norbert Beier, Dirk Finsinger, Bertram Cezanne, Klaus Urbahns and Margarita Wucherer-Plietker
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Margarita Wucherer-Plietker: Merck KGaA, Frankfurterstraße 250, D-64293 Darmstadt, Germany

Technology Transfer and Entrepreneurship, 2014, vol. 1, issue 2, 77-81

Abstract: The pharmaceutical industry heavily relies on external sources to supplement its internal R&D activities and fill its product pipelines. Outsourcing of workpackages, in-licensing of development projects, collaborations with academic research centers or biotech companies and hiring of consultants are classic approaches towards this goal. Here we describe a new open innovation approach, termed “fluctuating open teams (FLOT)” that combines synergistically internal and external talent for a drug discovery project. The approach is compared to other open innovation options and constitutes an ideal way to boost creativity and new ideas for project teams that hit a roadblock.

Keywords: Creativity; crowd sourcing; diversity; drug discovery; open innovation; project teams; research and development. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ben:ttebsp:v:1:y:2014:i:2:p:77-81

DOI: 10.2174/2213809901666140401202431

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