THE RELATIVE IMPACT OF VARIOUS MARKETING METHODOLOGIES WHEN LAUNCHING INDUSTRIAL HIGH-TECHNOLOGY PRODUCTS INTO FOREIGN MARKETS: FINDINGS FROM FINNISH HIGH-TECH FIRMS

Matti Haverila
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Matti Haverila: School of Business and Management, American University of Sharjah, Sharjah, UAE

No 1054, International Trade and Finance Association Conference Papers from International Trade and Finance Association

Abstract: This study attempts to identify the marketing variables and methods associated with the successful or unsuccessful launch of industrial high-tech products into non-domestic markets. Finnish high-tech firms were selected as a population base due to the ambient domestic pressures on those firms to both conduct R&D and to export the resultant high-tech products. Marketing factors found to be related to the successful launch of high-tech products into overseas markets are examined for their managerial implications. Presented at 13th International Conference, Vaasa, Finland, May 2003.

Date: 2003-05-28
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Persistent link: https://EconPapers.repec.org/RePEc:bep:itfapp:1054

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