Gender Equity in Journalism: Examining Hard News, Soft News and Sports Reporting in Tanzania

Dr. Hoyce Anderson Temu () and Prof. Ndeti Ndati ()

American Journal of Communication, 2025, vol. 7, issue 1, 45-77

Abstract: Purpose: This study explores gender equity in Tanzanian journalism, specifically examining the roles women play in hard news, soft news, and sports reporting. It seeks to understand the persistent gender-based disparities in newsroom assignments and leadership opportunities. Materials and Methods: Using a qualitative approach, the research draws on interviews, surveys, and focus group discussions with female journalists across Tanzania, capturing both professional experiences and personal reflections. Findings: The study reveals a consistent pattern: women are disproportionately assigned to soft news beats like lifestyle, entertainment, and human-interest stories while their male counterparts dominate the high-stakes realms of politics, crime, and sports. This isn't just about editorial preference; many women perceive it as an unspoken barrier, a form of gatekeeping rooted in implicit bias and long-standing newsroom cultures. Participants spoke candidly about missed opportunities, the constant need to prove themselves, and the emotional toll of being sidelined while watching male peers ascend. Leadership roles remain largely out of reach, making the metaphorical “glass ceiling” feel like a daily reality. Unique Contribution to Theory, Practice and Policy: This study deepens the conversation around gender in journalism by centering on the lived experiences of Tanzanian women in the profession. It calls on media organizations to go beyond token gestures, urging them to implement gender-aware editorial policies, create equitable access to mentorship and training, and confront the cultural narratives that silently shape newsroom dynamics. Equity in journalism won’t come from policy alone but from how those policies are lived out day by day.

Date: 2025
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