Analytical assessment of the success of ukrainian brands in international markets

Ihor Yarovyi and Oleksandr Dadrock
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Ihor Yarovyi: Anton Makarenkо Kyiv professional and pedagogical applied college
Oleksandr Dadrock: Anton Makarenkо Kyiv professional and pedagogical applied college

Economic Synergy, 2025, issue 4, 278-291

Abstract: The research focuses on the success of Ukrainian brands in international markets based on the analysis of factors that contributed to their entry into foreign markets, as well as the challenges they have faced. The topic covers competitiveness, product adaptation to new markets, cultural barriers, and marketing strategies of Ukrainian brands on the global stage. The aim is to identify the key factors that facilitated the entry of Ukrainian brands into international markets, study the challenges, and determine opportunities for their further development. The case study method is used to analyze success, allowing the examination of specific examples such as «Kernel», «Obolon», «Zaporizhstal», and «Nova Poshta». The research includes content analysis of publications and reports, as well as. The methodology involves the collection of primary and secondary data and their analysis using statistical methods and financial-economic analysis. The study evaluates opportunities for further development of Ukrainian brands in international markets and provides proposals for strengthening their influence in the international arena. The results of the research can be used to formulate practical recommendations for Ukrainian companies seeking to expand their presence in global markets. The study provides valuable insights into success factors and challenges faced by Ukrainian brands, which will contribute to their development and adaptation to the global business environment.

Keywords: L15; L81; M31; M3 (search for similar items in EconPapers)
JEL-codes: L15 L81 M3 M31 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bja:isteus:y:2025:i:4:p:278-291

DOI: 10.53920/ES-2025-4-19

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