Approaches to managing the strategic development of energy companies in turbulent conditions

Oleksandr Bailo and Kateryna Kuznietsova
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Oleksandr Bailo: National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»
Kateryna Kuznietsova: National Technical University of Ukraine «Igor Sikorsky Kyiv Polytechnic Institute»

Economic Synergy, 2025, issue 4, 292-305

Abstract: Energy enterprises increasingly operate under environmental turbulence marked by rapid, hard-to-predict shifts that disrupt market conditions, regulation, supply chains, and the continuity of critical infrastructure. The study aims to substantiate approaches to managing the strategic development of energy companies in such conditions and to justify a coherent set of adaptive tools that strengthen resilience and managerial flexibility. The methodology combines focused content analysis of relevant scholarly and analytical sources with a logical-structural comparison of traditional and adaptive management approaches, complemented by the generalization of sectoral practices used by energy companies during periods of heightened uncertainty. The results indicate that conventional long-term planning and purely resource-based logic become constrained in turbulent settings due to the rigidity of planning horizons and insufficient sensitivity to external shocks, which increases the risk of strategic misalignment. A complementary toolkit is therefore warranted. Scenario planning is argued to be effective for preparing decision options under multiple plausible trajectories and for linking strategic priorities to early warning signals. Crisis management mechanisms provide operational continuity through predefined response protocols, clearer decision rights, and coordinated stakeholder communication. Agile practices enhance the speed of reconfiguration and improve cross-functional execution, especially when priorities must be revised frequently. Diversification is justified as a strategic direction that redistributes risk across products, technologies, and markets, which is particularly relevant for energy portfolios. Digital transformation (data analytics, automation, and decision support) improves the quality and timeliness of managerial decisions by enabling near-real-time monitoring and evidence-based adjustments. The practical value lies in the applicability of the proposed systematization for designing development programs, crisis response playbooks, and digital roadmaps for energy enterprises, with the selection of tools aligned to the dominant type of turbulence. The key conclusion is that integrating scenario, crisis, agile, diversification, and digital instruments into a unified management configuration increases organizational resilience and improves decision quality under uncertainty, supporting sustainable strategic development in the energy sector.

Keywords: strategic development management; energy companies; turbulent environment; adaptive tools; digital transformation. (search for similar items in EconPapers)
JEL-codes: L94 M10 O33 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bja:isteus:y:2025:i:4:p:292-305

DOI: 10.53920/ES-2025-4-20

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