Case Study: Bangalore Biz Boosters: Fresh Motivational Ideas & Non-Cash Rewards

Dr. K Raghuram, Dr. Shyam Shukla and Juswin Cj
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Dr. K Raghuram: WBS NSB Bangalore
Dr. Shyam Shukla: NSB Academy Bangalore
Juswin Cj: PGDM, WBS NSB Bangalore

International Journal of Latest Technology in Engineering, Management & Applied Science, 2025, vol. 14, issue 7, 1055-1064

Abstract: In today’s competitive business environment, organizations must go beyond financial compensation to retain and motivate their workforce. This case study explores the application of non-monetary motivational strategies within the corporate ecosystem of Bangalore, a major hub of India’s knowledge-based economy. Through an analysis of intrinsic motivational techniques such as public recognition, flexible work practices, career growth pathways, and wellness programs, the study highlights the evolving expectations of employees and the shifting paradigms of organizational behavior. Theoretical grounding is drawn from Herzberg’s Two-Factor Theory (Herzberg, 1968) and Deci and Ryan’s Self-Determination Theory (Deci & Ryan, 1985), both of which emphasize the central role of psychological fulfillment in fostering motivation. Findings suggest that non-cash incentives play a crucial role in enhancing employee satisfaction, reducing turnover, and improving productivity. These approaches are particularly impactful in urban, high-skill settings like Bangalore, where workers increasingly value autonomy, purpose, and well-being over monetary gain alone.

Date: 2025
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