Digital Infrastructure and Sustainable Development of Marketing Education Curriculum in Tertiary Institutions in Nigeria

Nwameze George Dr. Owhoeke, Olachi Chidinma Oparaku and Blessing Chinwe Nchelem Ordu
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Nwameze George Dr. Owhoeke: Federal College of Education (Technical), Omoku, Rivers State, Nigeria
Olachi Chidinma Oparaku: Federal College of Education (Technical), Omoku, Rivers State, Nigeria
Blessing Chinwe Nchelem Ordu: Federal College of Education (Technical), Omoku, Rivers State, Nigeria

International Journal of Research and Scientific Innovation, 2023, vol. 10, issue 10, 56-67

Abstract: This paper focuses on digital infrastructure for sustainable development of marketing education curriculum in tertiary institutions in Nigeria. Digital education with the attended infrastructure is basic elements that drive modern day academic institutions. A digital infrastructure is conceptualized as an interconnection of different system collectiveness, including the software, hardware, standards, the Internet, platforms, and humans, very unlike standalone information systems. Thus, digital infrastructures are the drivers of modern education and economic system. Marketing education is at its infantile stage in the Nigerian education system, therefore requires the right curriculum configuration to balance its development and implementation. The paper adopted systematic review method that allows the author to use meta-analysis to interrogate previous and existing literature to suit the current demand of the study. The paper reviewed the following: Digital Design for Sustainable Marketing Education, Digital Delivery for Sustainable Marketing Education, Digital Collaboration and Sustainable Marketing Education, Connecting Digital Transformation with Sustainable Marketing Education Gap. The paper recommended that a robust and sustainable digital hub for developing the marketing education towards an economic sustaining domain in Nigeria. Thus the paper concluded sustainable marketing education can only be a visible achievement in the 21st century when the digital landscape of the educational system is expanded.

Date: 2023
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