A Study on the Viewers Satisfaction Towards Theater Release

Dr. Sumalatha S, Aswathy P.J. and Abhilash K.s
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Dr. Sumalatha S: Associate Professor, Department of Commerce. Jacob Memorial Government College , Mahatma Gandhi University , Manimalakunnu, Koothattukulam, Ernakulam(Dist),Kerala .
Aswathy P.J.: Assistant Professor, Department of Commerce, Government College Chittur,University of Calicut,Palakkad(Dist),Kerala.
Abhilash K.s: Assistant Professor, Department of Commerce,T.M. Jacob Memorial Government College, Mahatma Gandhi University, Manimalakunnu, Koothattukulam, Ernakulam(Dist),Kerala .

International Journal of Research and Scientific Innovation, 2025, vol. 12, issue 5, 1054-1071

Abstract: In an era marked by rapid technological advancements and shifting consumer habits, the traditional theater-going experience faces unprecedented challenges. The rise of digital streaming platforms, changing audience expectations, and the lasting impacts of the COVID-19 pandemic have significantly altered how people engage with cinematic content. This study investigates viewers’ satisfaction with theater releases, aiming to understand the factors that shape audience perceptions and preferences in a competitive entertainment landscape. Focusing on the Palakkad region, the research analyzes responses from 52 participants using both primary and secondary data sources. It explores key elements influencing satisfaction, such as audiovisual quality, theater ambiance, ticket pricing, and overall experience. Demographic variables like age, gender, occupation, and socio-economic status are considered to assess nuanced differences in satisfaction levels. The study employs statistical tools including One-Way ANOVA and the Mann-Whitney U test to evaluate the relationship between viewer satisfaction and various influencing factors. The findings of this research offer critical insights for industry stakeholders—filmmakers, theater owners, and distributors—highlighting areas for improvement and innovation. By addressing issues such as technical disruptions, overcrowding, and value perception, the study aims to contribute to enhancing the theater experience and promoting the sustainability of theatrical releases in a digitally-driven age.

Date: 2025
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