Effective Concept and Components of 4ps Marketing Information System

Khaing Thazin Nwe, Lwin Sandar Soe and Thet Thet Aung
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Khaing Thazin Nwe: Information Technology Supporting and Maintenance, University of Computer Studies, Hinthada, Myanmar
Lwin Sandar Soe: Information Technology Supporting and Maintenance, University of Computer Studies, Hinthada, Myanmar
Thet Thet Aung: Information Technology Supporting and Maintenance, University of Computer Studies, Hinthada, Myanmar

International Journal of Research and Scientific Innovation, 2020, vol. 7, issue 6, 30-33

Abstract: Today, the changing service environment is considered as a key factor in effective marketing. Effective operations are obvious, but not enough for success to design service products based on customer needs, and planning. It is very important to have proper distribution and active introduction to customers. Marketing mix or mixed marketing or marketing tools and marketing strategies are words used to translate marketing mix. The main purpose of this research is to study marketing mix. This is especially the case with products and services. Location: It is a 4 saver with 4 prices and 4 promotions. These 4 ‘P are called as elements of the market and together they form the marketing mix. Marketing Components – Products market, Location and promotion are used for marketing purposes. The rank of each element be influenced by not only on the company but on its activities, It also depends on competition and timing. Some items are more important than others. It be determined by largely on the company’s plan and its actions. All of these things are interconnected. Because one region’s decisions are effective in another. Marketing mix is a clear tool for effective marketing strategy and its implementation through effective strategies. The combination helps determine which marketing strategy is right for the organization. It can be used by marketers to assist in the development of a marketing strategy.

Date: 2020
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