Navigating the AI Landscape: Implications for Investment Strategies in Financial Institutions

Dr. Anamika Sharma
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Dr. Anamika Sharma: Assistant Professor, Rai School of Management Studies, Rai University

International Journal of Research and Innovation in Applied Science, 2025, vol. 10, issue 6, 523-531

Abstract: This research paper investigates the evolving role of Artificial Intelligence (AI) in investment decision-making within financial institutions, highlighting both the transformative opportunities and inherent risks. The study delves into how AI technologies—particularly machine learning, natural language processing, and predictive analytics—are revolutionizing asset management, portfolio optimization, and risk assessment. By processing vast datasets, AI enables more efficient identification of market trends and informed decision-making, potentially leading to enhanced returns and competitive advantages. However, the integration of AI also introduces challenges such as algorithmic biases, cybersecurity vulnerabilities, and the risk of over-reliance on automated systems. The research emphasizes the importance of balancing human expertise with AI-driven models, addressing concerns related to transparency and interpretability in AI-based decisions. Through case studies and data analysis, the paper assesses the effectiveness of AI in improving decision-making accuracy while considering regulatory and ethical implications. The findings underscore the necessity for robust oversight to ensure that AI systems complement human judgment, thereby navigating the complexities of modern financial markets.

Date: 2025
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