The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”

Bouthaina Heriat and Elghali Benbrahim
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Bouthaina Heriat: University of Biskra (Algeria)
Elghali Benbrahim: University of Biskra (Algeria)

IJEP, 2023, vol. 6, issue 1, Pages : 272-290

Abstract: This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS) . the results of the study showed that there is a negative significant relationship between Walt Disney’s Stock Price and Studio Entertainment, a positive statistically significant with park and reports and Disney Consumer Products.

Keywords: Brand portfolio; Market value; Stock value; Walt Disney (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:bjm:ijep00:v:6:y:2023:i:1:id:22

DOI: 10.54241/2065-006-001-017

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