Evaluation 1 of "Does online fundraising increase charitable giving? A nationwide field experiment on Facebook"

Tabar Capitn

No 2025-64, The Unjournal Evaluations from The Unjournal

Abstract: This is a large-scale, well-executed field experiment on Facebook ads for charitable giving in Germany. Randomized at the postal code level, the study finds that the campaign increased donations both short- and medium-term, without reducing future giving to the same charity"but possibly crowding out donations to others. Content and delivery method had no differential effect. The design is strong and materials are fully replicable.

Date: 2025-09-30
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Persistent link: https://EconPapers.repec.org/RePEc:bjn:evalua:e1fundraisingcharitablegivingcapitan

DOI: 10.21428/d28e8e57.bcefd737/03a7d816

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