Impact of market orientation, innovation capacity and government support on market development: Unburnt building materials in the Mekong Delta, Vietnam

Truong Thi Hoang Oanh (), Duong Ngoc Thanh and Truong Thi Be Hai
Additional contact information
Truong Thi Hoang Oanh: University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam
Duong Ngoc Thanh: Can Tho University, Can Tho City, Vietnam
Truong Thi Be Hai: Tra Vinh University, Tra Vinh, Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2023, vol. 13, issue 1, 53-74

Abstract: This study aims to examine the impact of market orientation, innovation capacity, and government support on the development of the Unburnt Building Materials (UBMs) market in the Mekong Delta, Vietnam. In this study, we analyzed the impact of government support on UBMs market development through market orientation, and incoming innovation capacity. In addition, this study analyzed the impact of market orientation and innovation capacity on the market development of manufacturers’ UBMs. Because the whole manufacturers of UBMs in the Mekong Delta are small, the number of samples of the study is the target population - the whole overall with 78 owners or senior managers of micro, medium, and small manufacturing enterprises. For data analysis, we applied the Partial Least Squares Structural Equation Modeling (PLS-SEM) to test both measurement and structural models. The results show that government support has a positive impact on the market development of UBMs through market development and innovation capacity. Furthermore, market development is also influenced by one’s market orientation and innovation capacity in terms of products, processes, and marketing. In this study, innovation capacity has the highest impact on the market development of UBMs of enterprises. This study has contributed to the knowledge related to the positive impact of government support on market orientation, on innovation capacity from the perspective of small, medium, and micro construction enterprises in Vietnam. Develop a new product market development model for small, medium, and micro enterprises by integrating external factors (government support) and internal resources of enterprises (market orientation and innovation capacity).

Keywords: innovation capacity; government support; market development; market orientation; unburnt building materials (search for similar items in EconPapers)
JEL-codes: L10 L25 M00 M10 M30 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2137/1878 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:13:y:2023:i:1:p:53-74

DOI: 10.46223/HCMCOUJS.econ.en.13.1.2137.2023

Access Statistics for this article

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION is currently edited by Nguyen Thuan

More articles in HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION from HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY
Bibliographic data for series maintained by Vu Tuan Truong ().