Customer satisfaction level towards credit card

Vuong Duc Hoang Quan ()
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Vuong Duc Hoang Quan: Ho Chi Minh City Institute for development studies, Vietnam

HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, 2014, vol. 4, issue 2, 42-53

Abstract: The use of credit card plays a very important role in online purchasing and contributes significantly to the economy of one nation. Due to the under-developed infrastructure and purchasing habit, credit card transaction still takes a very small proportion and promises a very large space to develop. The purpose of this research is to measure customer satisfaction towards the credit cards they are using. Applying the Five Broad Dimensions theory, the research forms a survey that fits into the Five Broad Dimensions. There are two main analyses completed in the research including descriptive and correlation. The descriptive analysis is conducted to point out some specific areas in which banks or card providers need to pay more attention. The correlation analysis is to find out how strong the relationship between each independent variable and the dependent variable. Finally, the conclusion and recommendation will summarize the key findings of the research and give suggestions to the card issuers.

Keywords: satisfaction; satisfaction level; customer service; banking service (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:bjw:econen:v:4:y:2014:i:2:p:42-53

DOI: 10.46223/HCMCOUJS.econ.en.4.2.96.2014

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