The Level of Audience Acceptance of Islamic Genre Films

Rosmawati Mohamad Rasit, Azimah Misrom and Salasiah Hanin Hamjah

Academic Journal of Interdisciplinary Studies, 2020, vol. 9

Abstract: The potrayal of religious elements in Islamic genre films have long been discussed among filmmakers. However, the audience acceptance is unclear and still at an infancy stage as the purpose of a film as a form of entertainment is predominant, which is contrary to the teachings of Islam. Thus, this study aimed to analyse the level of audience acceptance towards Islamic genre films. The design of this study was quantitative survey. Questionnaires were distributed to 500 respondents in five cinemas located in shopping malls in the Klang Valley area which were Alamanda, Mid Valley, The Mines, NU Central and KLCC. This study used purposive sampling, and data were analysed using descriptive statistics. The findings showed that the level of audience acceptance towards Islamic films is moderate with a mean value of 34.78 with a standard deviation of 4.38.

Date: 2020
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.richtmann.org/journal/index.php/ajis/article/view/12149 (text/html)
https://www.richtmann.org/journal/index.php/ajis/article/view/12149/11748 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjz:ajisjr:1928

DOI: 10.36941/ajis-2020-0076

Access Statistics for this article

More articles in Academic Journal of Interdisciplinary Studies from Richtmann Publishing Ltd
Bibliographic data for series maintained by Richtmann Publishing Ltd ().