A Semiotic Translation of Memes: Trump’s Visit to Saudi Arabia as a Case Study

Anjad A. Mahasneh and Hana Bashayreh

Academic Journal of Interdisciplinary Studies, 2021, vol. 10

Abstract: This study examines the semiotic translation of memes and their emergence as a new genre of items or entertainment that is becoming rapidly publicized across various social media platforms, such as Facebook and Instagram, among others. The researchers used Saussure's signifier for the translation of the semiotic relationship between images, text and meanings in the examination of six randomly selected internet memes about Donald Trump's visit to Saudi Arabia in 2017. The study results revealed that internet memes do not only transmit a variety of meanings but also convey expressive social and political messages. In addition, the study found that memes deliver entertainment and drive social media users to express common reactions. It was also found that memes affect the language, thoughts, and cultural concepts of any given nation.

Date: 2021
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.richtmann.org/journal/index.php/ajis/article/view/12573 (text/html)
https://www.richtmann.org/journal/index.php/ajis/article/view/12573/12174 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bjz:ajisjr:2084

DOI: 10.36941/ajis-2021-0096

Access Statistics for this article

More articles in Academic Journal of Interdisciplinary Studies from Richtmann Publishing Ltd
Bibliographic data for series maintained by Richtmann Publishing Ltd ().