Pitching research for engagement and impact: a simple tool and illustrative examples

Robert Faff, Tim Kastelle, Micheal Axelsen, Mark Brosnan, Rebecca Michalak and Kathleen Walsh ()

Accounting and Finance, 2021, vol. 61, issue 2, 3329-3383

Abstract: Using Faff’s pitching research template as a base (first‐phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non‐academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second‐phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents the PR4EI framework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.

Date: 2021
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