Relative valuation of food and non‐food risks with a comparison to actuarial values: A best–worst approach

Kayode Ajewole, Elliott Dennis (), Ted Schroeder and Jason Bergtold

Agricultural Economics, 2021, vol. 52, issue 6, 927-943

Abstract: This study empiricallytests the relative importance that U.S. consumers place on immediate and long‐term food and non‐food risks. We use a best–worst survey method to elicit relative rankings and weights for each risk in terms of its perceived cost and likelihood. Immediate food risks are perceived to be more costly but less likely than long‐term food risks. Immediate non‐food risks are perceived to be both more costly and likely than long‐term non‐food risks. Overall, food risks are perceived to be less expensive than non‐food risks. The combination of perceived cost and likelihood is used to define a measure of relative risk value. Immediate food, immediate non‐food, and long‐term non‐food risks generally have greater relative risk values than long‐term food risks. On average, individuals overperceive the likelihoods, costs, and risk values of both food and non‐food risks relative to actuarial data. These results are consistent across different parametric and non‐parametric estimation methods. The results have important implications for insurance rate setting, food and non‐food risk interventions, and public health campaigns.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/agec.12671

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:agecon:v:52:y:2021:i:6:p:927-943

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0169-5150

Access Statistics for this article

Agricultural Economics is currently edited by W.A. Masters and G.E. Shively

More articles in Agricultural Economics from International Association of Agricultural Economists Contact information at EDIRC.
Bibliographic data for series maintained by Wiley Content Delivery ().