 Teachers’ views of corporate reputation: Influence on behavioral outcomesInocencia María Martínez‐León and Isabel Olmedo‐Cifuentes Annals of Public and Cooperative Economics, 2022, vol. 93, issue 3, 579-605 Abstract: The aim of this paper is to analyze the influence of teachers’ views of corporate reputation on behavioral outcomes in educational cooperatives. Educational cooperatives are social companies that must adequately manage their intangible assets to improve their competitiveness in the education sector. However, research on how teachers perceive corporate reputation is limited. Data was obtained through a survey of 101 teachers to test the research model proposed using path analysis. The findings highlight that teachers’ views of corporate reputation in educational cooperatives have significant and positive effects on employee satisfaction, retention and perceived service quality. Likewise, employee satisfaction has significant effects on teacher retention and perceived service quality. Therefore, given that employee satisfaction is a relevant variable in an educational organization's operation, employees’ views of corporate reputation can be used as a strategic tool to manage and improve organizational outcomes. Date: 2022 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:annpce:v:93:y:2022:i:3:p:579-605 Ordering information: This journal article can be ordered from Access Statistics for this article Annals of Public and Cooperative Economics is currently edited by Marco Marini More articles in Annals of Public and Cooperative Economics from Wiley Blackwell |
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