Green management, firm innovations, and environmental turbulence

Yunyue Zhou, Chengli Shu, Wei Jiang and Shanxing Gao

Business Strategy and the Environment, 2019, vol. 28, issue 4, 567-581

Abstract: The multifaceted nature of firm innovation has prevented researchers from fully explaining the relationship between firm innovation and green management. This study, building on the Schumpeterian theory of innovation, explores this relationship by examining three major types of firm innovation—strategic innovation, managerial innovation, and product innovation—and their respective relationships with green management, considering several dimensions of environmental turbulence as distinctive boundary conditions. We propose that both strategic innovation and managerial innovation facilitate green management, which in turn mediates these effects on new product performance. The results of a survey of 303 Chinese firms provide strong support for this mediating logic. Moreover, we find that market turbulence weakens the effect of strategic innovation on green management whereas technological turbulence strengthens such effect but the effect of managerial innovation on green management is not influenced by environmental turbulence. Our research contributes to the innovation as well as green management and sustainability literatures by offering a framework in which to analyze firm innovation and green management and by showing how firms pursue sustainability and prosperity under specific environmental conditions.

Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (31)

Downloads: (external link)
https://doi.org/10.1002/bse.2265

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:28:y:2019:i:4:p:567-581

Ordering information: This journal article can be ordered from
http://onlinelibrary ... 1002/(ISSN)1099-0836

Access Statistics for this article

Business Strategy and the Environment is currently edited by Richard Welford

More articles in Business Strategy and the Environment from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().