 Sustainability‐based value creation within a multi‐stakeholder network: Balancing expectation conflicts within the Amazon contextGabriela Nobre Dias, Kavita Miadaira Hamza, Annouk Lievens and Ingrid Moons Business Strategy and the Environment, 2025, vol. 34, issue 1, 116-128 Abstract: The current paper reports on ways to better co‐create sustainability‐based value in multi‐stakeholder networks by focusing on stakeholder expectations, their resulting conflicts, and feasible interventions. Indeed, the literature review reveals a growing research focus on multi‐stakeholder networks involving non‐governmental organizations, traditional communities, and companies operating in vulnerable natural environments. This research interest is driven by the growing need for forest preservation and its impact on creating a more sustainable ecosystem. Our study uses the case of Origens Brasil, a multi‐stakeholder network promoting ethical trade and protection of the Amazon Forest, and involves 47 interviews, and observational data. We contribute by identifying stakeholder expectations and shedding light on the unique conflicts that emerge from differences in these expectations. Furthermore, we developed a framework for sustainability‐based value creation derived from expectation conflict intervening. Date: 2025 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:34:y:2025:i:1:p:116-128 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
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