 Determinants of Adoption of Green Technology in a Corporate Sustainability Setting: A Quantitative AnalysisShyam Sunder Agrawal, Omnamasivaya Boddeda, Ramesh Palisetty, Narendra Kiran Pb, Kameswari Jada and Adari Tulasee Naidu Business Strategy and the Environment, 2025, vol. 34, issue 7, 9397-9420 Abstract: Selecting a green technological solution that aligns with the enterprise's operational characteristics is a critical step in attaining sustainable green goals. It also plays a key role in the technology's successful commercialization. The obstructions lie in identifying the determinants that may arise during the adoption and transformation of green technology. A survey of 526 respondents from the Indian manufacturing industry was conducted, and the data collected were evaluated using artificial neural networks (ANNs) and a structural equation modeling approach. The study's findings reveal that barriers related to market and cost greatly affected green technology adoption. Regarding drivers, green technology implementation was positively impacted by business, environmental, and economic factors. This study discovered valued understandings for corporate decision‐makers seeking to implement green technologies and contribute to enduring environmental and economic sustainability. Date: 2025 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:bla:bstrat:v:34:y:2025:i:7:p:9397-9420 Ordering information: This journal article can be ordered from Access Statistics for this article Business Strategy and the Environment is currently edited by Richard Welford More articles in Business Strategy and the Environment from Wiley Blackwell |
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