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What Sweden thinks about markets, capitalism and the rich

Anders Ydstedt and Rainer Zitelmann

Economic Affairs, 2025, vol. 45, issue 1, 27-44

Abstract: Attitudes towards the rich are far more positive in Sweden than in France, Spain, Germany, and Italy. Attitudes towards the market economy are also more positive in Sweden than in all other European countries, except Poland. Although Sweden is perceived by some as a model of ‘democratic socialism’, it has been 50 years since that this was – almost – the case. Today, Sweden is one of the ten most economically free countries in the world, although income tax is still above average. Corporate taxes are moderate, however, and inheritance, gift, and wealth taxes have been abolished. This article presents the findings of two surveys conducted by Ipsos MORI in Sweden. The first survey focused on perceptions of the rich, the second explored attitudes towards the market economy and capitalism.

Date: 2025
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