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Who are neorurals? or, How capitalist time discipline dilutes political projects and makes it difficult to propose an alternative

Ieva Snikersproge

Economic Anthropology, 2023, vol. 10, issue 1, 65-76

Abstract: Urban‐to‐rural migration is a rising trend across industrialized countries, the significance of which is not interpreted unanimously. The explanations tend to fall into two competing groups: (a) an alternative to capitalism or (b) perpetuation of the status quo, where, on one hand, the richer participants effect a green lifestyle choice, while the poorer participants follow a coping strategy, on the other. Instead of focusing only on the radical fringe, this article describes and analyzes the diversity of the present‐day neorural movement in France. It argues that the neorural movement is a multivocal critique of modern capitalist societies that rapidly transforms into an apolitical lifestyle choice once it is confronted with the capitalist value‐making mechanisms. It shows that the deradicalization of rural utopia has to do with social stratification and people's enormous difficulty in reappropriating their agency over their time‐use and lives at the household level. Finally, it suggests that the imagery of rural utopia could be mobilized for constructing a shared alternative, but one that would require rewriting the rules of socioeconomic interdependence.

Date: 2023
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