“When money is more valuable than people…”: The pandemic as a call for business to care

Heidi Reed

Gender, Work and Organization, 2024, vol. 31, issue 2, 435-455

Abstract: The COVID‐19 pandemic created extreme conditions in which the need for care was overwhelming and led to competing stakeholder demands. What are society's expectations of business in such conditions, and how might these expectations challenge traditional understandings of the business in society relationship? Using a qualitative survey during the initial stages of the pandemic, the study draws on participants from the US public to identify what they viewed as responsible and irresponsible business behavior in response to the COVID‐19 crisis. Analysis reveals that participants' perceptions are strongly rooted in ethics of care reasoning. This reasoning exposes gaps in CSR and stakeholder theories around “who and what really counts”, while offering a different conception of balancing business self‐interest with external demands. Drawing on this finding, the study joins scholarship highlighting the need for a political care movement and argues that untangling care from neoliberal capitalist logics would resolve many of the competing stakeholder demands and paradoxes that characterize grand challenges such as the COVID‐19 pandemic.

Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://doi.org/10.1111/gwao.13080

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:gender:v:31:y:2024:i:2:p:435-455

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0968-6673

Access Statistics for this article

Gender, Work and Organization is currently edited by David Knights, Deborah Kerfoot and Ida Sabelis

More articles in Gender, Work and Organization from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().