Toponymy as Commodity: Exploring the Economic Dimensions of Urban Place Names

Duncan Light and Craig Young

International Journal of Urban and Regional Research, 2015, vol. 39, issue 3, 435-450

Abstract: In recent years the study of urban toponymy (place names) has been revitalized by the emergence of a ‘critical toponymies' approach. This focuses on the cultural politics of place naming and the decisions involved in attributing names to the urban landscape. However, in contemporary cities place names have an economic role in addition to their political role. In particular, there have been recent calls for more attention to the commodification of place-naming rights and practices. This article seeks to respond to these calls by addressing the issue of urban place names as commodities. It begins by examining the naming of sports stadia by corporate sponsors. It then considers a range of ways in which private-sector interests are increasingly influencing the naming of the urban landscape, from buildings and neighbourhoods to individual streets. Even the material signage that identifies street names can be appropriated within branding and promotional strategies. Moreover, urban place names are increasingly incorporated into a range of commercially produced spatial datasets collated by private companies. The article ends by proposing a number of directions for future research into the economic role of urban place names and the commodification of toponymy more broadly.

Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Downloads: (external link)
http://hdl.handle.net/10.1111/1468-2427.12153 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bla:ijurrs:v:39:y:2015:i:3:p:435-450

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0309-1317

Access Statistics for this article

International Journal of Urban and Regional Research is currently edited by Alan Harding, Roger Keil and Jeremy Seekings

More articles in International Journal of Urban and Regional Research from Wiley Blackwell
Bibliographic data for series maintained by Wiley Content Delivery ().