Push-me pull-you: comparative advertising in the OTC analgesics industry

Simon Anderson, Federico Ciliberto, Jura Liaukonyte and Régis Renault

RAND Journal of Economics, 2016, vol. 47, issue 4, 1029-1056

Date: 2016
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Related works:
Working Paper: Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry (2015)
Working Paper: Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry (2012)
Working Paper: Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry (2012)
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