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A NEW CONFIGURATION OF MODERN TRADE? DEPARTMENT STORES VERSUS VARIETY STORES

Lucian Belascu

Revista Economica, 2009, vol. 47, issue 4-5, 127-134

Abstract: The department store and the variety store are the oldest kinds of unspecialized stores in the modern commercial landscape. They have gone through several development stages starting by middle 19th century. Although different as market position and strategy, sometimes their evolutions intersected, influencing one another and determining changes in their individual policies.

Keywords: department store; variety store; unspecialized stores; strategy (search for similar items in EconPapers)
Date: 2009
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