A Mixed Method Approach to Understand "Engage to Be Engaged" Engaging Peers with Story Telling Nurtures an Engaged Employee

S. Usha and Alex Eleesha
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S. Usha: School of Management, Hindustan Institute of Technology and Science, Chennai
Alex Eleesha: Business administration, Department of Management studies, Women's Christian College, Chennai

Acta Universitatis Bohemiae Meridionalis, 2022, vol. 25, issue 2, 16-26

Abstract: Business success stories are a new and upcoming strategy in the corporate world andovertime have been found to be highly beneficial to both companies and employees alike. The research study aims to analyze the extent to which successful business stories have a positive and progressive influence on employee motivation and engagement. The objective to understand the positive effect of sharing business stories on the story sharer. The methodology adopted is thematic content analysis and factor analysis. The major findings are that although story telling has been used as a knowledge sharing tool it has a remarkable effect on the sharer. As much as the employee who shares successful business stories engages the audience, the employee himself feels a sense of satisfaction resulting in improved morale and encouragement to be a part of an engaged community.

Keywords: storytelling; motivation; employee engagement; success stories (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:25:y:2022:i:2:p:16-26

DOI: 10.32725/acta.2022.005

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