Management of customer portfolio

Jan Molek and Dagmar Bednářová
Additional contact information
Jan Molek: University of South Bohemia in České Budějovice
Dagmar Bednářová: University of South Bohemia in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2003, vol. 6, issue 2, 15-18

Abstract: There is a very actual question for many firms and their managers becoming more and more important: "Which kind of customers have we got?" It means such activities as the solving of problems connected with e.g. the customer effectiveness, his credit score, or the customer portfolio. It is a business philosophy to manage the firm not as a sum of products and services, but as a customer portfolio, and successful managers are nowadays adopting this philosophy.

Keywords: customer; customer portfolio; profitability; services (search for similar items in EconPapers)
Date: 2003
References: Add references at CitEc
Citations:

Downloads: (external link)
http://acta.ef.jcu.cz/artkey/aub-200302-0003_manag ... stomer-portfolio.php (text/html)
http://acta.ef.jcu.cz/pdfs/aub/2003/02/03.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:6:y:2003:i:2:p:15-18

Access Statistics for this article

Acta Universitatis Bohemiae Meridionalis is currently edited by Tereza Šťástková

More articles in Acta Universitatis Bohemiae Meridionalis from University of South Bohemia in Ceske Budejovice, Faculty of Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ivo Andrle ().