Communication inventiveness in business enterprise

KOMUNIKAČNÍ INVENCE V OBCHODNÍM PODNIKÁNÍ

Aleš Hes and Ladislav Skořepa
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Aleš Hes: Czech University of Life Sciences Prague
Ladislav Skořepa: The College of European and Regional Studies in České Budějovice

Acta Universitatis Bohemiae Meridionalis, 2005, vol. 8, issue 1, 51-54

Abstract: The substance of communication inventions is the allowance to client, which the client gives to himself by buying the products or services. In this case, it doesn't deal not only for the allowance,which each firm offers in the form of additive services, but for the allowance, which arises by the feature product perception and duty service. The customer must feel the joy, that he will find a product, which is in balance with his demand and perceived services. High quality of communication line and long-duration relation between firm and customer is being ensured.

Keywords: customer; communication; interaction; allowance; services; demands; quality (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:boh:actaub:v:8:y:2005:i:1:p:51-54

DOI: 10.32725/acta.2005.009

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