Gletschertourismus ohne Eis? Die Transformation und Positionierung von alpinen Gletschertourismus-Standorten in Zeiten des Klimawandels

Mayer Marius (), Sacher Philipp (), Böhme Marc (), Eckert Marina () and Salim Emmanuel ()
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Mayer Marius: Hochschule München Fakultät für Tourismus Schachenmeierstraße 35 80636 München Deutschland
Sacher Philipp: Georg-August-Universität Göttingen Geographisches Institut, Abteilung Humangeographie Goldschmidtstr. 5 37077 Göttingen Deutschland
Böhme Marc: Universität Innsbruck Institut für Strategisches Management, Marketing und Tourismus, KMU und Tourismus Universitätsstraße 15, 6020 Innsbruck Österreich
Eckert Marina: Universität Innsbruck Institut für Strategisches Management, Marketing und Tourismus, KMU und Tourismus Universitätsstraße 15 6020 Innsbruck Österreich
Salim Emmanuel: ISTHIA, Université II Jean Jaurès, Toulouse CERTOP (UMR CNRS 5044) 5 Allées Antonio Machado 31058 Toulouse Frankreich

Zeitschrift für Tourismuswissenschaft, 2024, vol. 16, issue 1, 15-42

Abstract: Climate change leads to unprecedented glacier shrinkage in the Alps. Therefore, this contribution analyzes how visitors of glacier tourism sites perceive this transformation and how these sites could position themselves with their main attractions disappearing. Conceptually, we merge the scientific discourse on last chance tourism (LCT) with positioning and Leiper’s tourism attraction systems. We surveyed the motivations and climate change perceptions of visitors at six alpine glacier tourism sites (n=1330) and used latent class analysis to segment visitors. A second survey at Pasterze/Franz-Josefs-Höhe (n=201) provides insights into the positioning of glacier tourism sites and the role of the glacier as nucleus for the destination’s tourism attraction system. Results reveal that LCT motivations are important for visitors across all sites who perceive glaciers as endangered features. The example of the Pasterze shows that for most visitors, the glacier as such is not primarily decisive for the travel decision, but is rather a (diminishing) part of the overall landscape experience. Thus, a LCT positioning would be too narrow as a strategy and too short-sighted, while a transformation from glacier to landscape change destinations seems to be a viable positioning with a more long-term orientation.

Keywords: Klimawandel; Alpen; Gletscher; Wahrnehmung; Last-Chance-Tourismus; Positionierung (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:16:y:2024:i:1:p:15-42:n:1006

DOI: 10.1515/tw-2024-0006

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