Kfz-Kennzeichen als Marketinginstrument

Bochert Ralf

Zeitschrift für Tourismuswissenschaft, 2012, vol. 4, issue 1, 101-106

Abstract: The abbreviations on German number plates are symbols of city labels. This analysis examines the marketing effect an abbreviations indicated on a number plate can have on the city label of the according city. A policy proposal therefore suggests allowing different abbreviations per district to enhance the marketing effect triggered by number plates.

Keywords: number plates; symbols of city labels; marketing utilities; Kfz-Kennzeichen; Symbole für Marken von Städten; number plates; symbols of city labels; marketing utilities (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:4:y:2012:i:1:p:101-106:n:8

DOI: 10.1515/tw-2012-0108

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