Destinationsmanagement 3.0 – Auf dem Weg zu einem neuen Aufgabenverständnis

Kreilkamp Edgar ()
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Kreilkamp Edgar: Tourismusmanagement, Leuphana Universität Lüneburg Scharnhorststraße 1,21335 Lüneburg

Zeitschrift für Tourismuswissenschaft, 2015, vol. 7, issue 2, 187-206

Abstract: Tourist destinations need to adapt constantly to changing market conditions. The tasks become increasingly manifold and can only be solved within networks involving the key partners of the destination. Thus the core task of the DMO 3.0 is the management of projects and processes. The St. Galler model for destination management provides many new ideas in this direction. Nevertheless, there are more practical and research-related challenges to be faced. Therefore at this point additional thoughts, advices and notes will be addressed and discussed.

Keywords: Destination Management; Networks; Marketing prozesses; Financing; Managementtools; Customer Journey; Strategy Map; Destinationsmanagement; Netzwerke Marketingprozesse; Finanzierung; Managementtools; Customer Journey; Strategy Map; Destination Management; Networks; Marketing prozesses; Financing; Managementtools; Customer Journey; Strategy Map (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:touwis:v:7:y:2015:i:2:p:187-206:n:6

DOI: 10.1515/tw-2015-0206

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