Geomarketing: Neue Begriffe = neue Methoden?: Mikrogeographische Marktsegmentierung, Business Geography, Desktop-Mapping und Business-GIS sollen erfolgreichere Strategien für die gezielte Marktbearbeitung eröffnen

Frühling Jens M. and Steingrube Wilhelm
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Frühling Jens M.: Frankfurt am Main
Steingrube Wilhelm: Frankfurt am Main

ZFW – Advances in Economic Geography, 1995, vol. 39, issue 1, 184-198

Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:bpj:zfwige:v:39:y:1995:i:1:p:184-198:n:19

DOI: 10.1515/zfw.1995.0019

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