Theoretical Prerequisites for the Study of Category of Motivation in the Advertising Text

Aziza A Muminova ()

SPAST Reports, 2024, vol. 1, issue 5

Abstract: The article deals with the system of advertising texts. Advertising is described as a phenomenon of modern society; it is such information that affects the mass consciousness, analyzing these structures one can learn that most of the advertising headlines are composed of simple sentences. The impact of advertising on the consciousness of people has a psychological impact on perception. It is advertising that allows the relationship between the addressee and the addresser, playing an important role in informing. In the world community, due to the change in market relations and the expansion of the sphere of influence of information technologies, advertising texts are increasingly affecting the life, worldview, and cultural stereotypes of both the individual consumer and the lingua-cultural community as a whole. There is a need to study the role of advertising in the formation of mass consciousness within the framework of such disciplines as linguoculturology, psycholinguistics, pragmalinguistics, etc. In multi-system languages, an adequate interpretation of the interlocutor's intention in a certain communicative environment determines and serves as the basis for further expansion and development of cultural ties.

Keywords: Motivation Category; Discourse; Advertising (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:bps:jspath:v:1:y:2024:i:5:id:5018

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