Case Study on Promotional Strategies for Ștrand Termal Deta

Florin Alexandru Bude
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Florin Alexandru Bude: Ioan Slavici University of Timișoara

BRAND. Broad Research in Accounting, Negotiation, and Distribution, 2021, vol. 12, issue 1, 26-41

Abstract: This case study explores the promotional strategies employed by Ștrand Termal Deta, a thermal spa seeking to enhance its visibility and attract a broader clientele. The study examines both online and offline marketing approaches and their effectiveness in customer engagement. A key component of this analysis is a customer survey designed to assess awareness, travel preferences, service satisfaction, and promotional reach. (Pizam & Mansfeld, 2000) The findings highlight the impact of marketing strategies, customer retention, and areas for improvement in future promotions. (Buhalis, 2000)

Keywords: tourism promotion; marketing strategies; digital marketing; customer engagement; offline advertising; thermal spa; customer satisfaction. (search for similar items in EconPapers)
Date: 2021
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