MARKETING STRATEGIES AND POLICIES FOR DEVELOPING TOURISM IN THE CENTRE REGION

Kinga (LÁZÁR) Kádár ()
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Kinga (LÁZÁR) Kádár: ”Transilvania” University of Bra?ov, Romania

Contemporary Economy Journal, 2018, vol. 3, issue 2, 58-64

Abstract: Tourism is one of the economic branches that has expanded fast over the last.decades. The motivation of tourists are very different: some tourists seek rest and relaxation, other adventure, some tourists prefer nature, while other tourists want to discover new places or are interested in historical, cultural objectives or cultural manifestations. Health rehabilitation also counts, among the frequently encountered tourist motivations. There is a quite well-structured segmentation of the tourism market according to the characteristics of tourists such as age, family situation, educational attainment, level of income.

Keywords: promotion; marketing policies; tourism; SWOT analysis (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:brc:brccej:v:3:y:2018:i:2:p:58-64

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