INCLUSION OF SOCIAL VALUES IN THE STRATEGY OF AGRICULTURAL ENTERPRISES

Liliana BARBATOSU (marinescu) (), Ioana Raluca Goldbach () and Alina Bidireanu ()
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Liliana BARBATOSU (marinescu): Valahia University of Targoviste, Romania
Ioana Raluca Goldbach: Valahia University of Targoviste, Romania
Alina Bidireanu: Ion Ghica Economic College Targoviste, Romania

Contemporary Economy Journal, 2024, vol. 9, issue 1, 87-89

Abstract: The paper discusses the importance of integrating social values into the strategies of agricultural enterprises in the current economic and social context. Social values such as sustainability, social responsibility and community development are crucial to the well-being and success of agricultural organizations. Integrating social values into work-life balance is essential for employee well-being, increasing employee satisfaction and engagement, improving organizational performance, and attracting and retaining talent. Integrating social values into agribusiness strategies brings long-term benefits such as customer loyalty, improved innovation and access to new markets. It is presented as not only an ethical necessity, but also a strategic opportunity for the long-term sustainability of agricultural enterprises, contributing to a better world and creating a more ethical and sustainable business environment.

Keywords: sustainability; social values; strategy; agriculture (search for similar items in EconPapers)
JEL-codes: Q18 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:brc:brccej:v:9:y:2024:i:1:p:87-89

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