THE SYMPHONY OF TULIPS IN THE POST-ACCESSION STRATEGY OF THE CITY OF PITESTI

Asandei Mihaela () and Gangone Andreea-Daniela ()
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Asandei Mihaela: “Constantin Brâncoveanu” University, Romania
Gangone Andreea-Daniela: “Constantin Brâncoveanu” University, Romania

Management Strategies Journal, 2013, vol. 22, issue Special, 383-389

Abstract: This paper aims to analyse an identity element of the city of Pitesti, based on the results of a study that helped design the town’s post-accession strategy. Local development strategies have become essential for administrative reform in Central and Eastern European countries, ensuring the competitiveness of cities in the context of an increasing regional and international competition. Urban marketing approaches the problems of urban design and organization, as it seeks to meet the needs of a community concerned about urban development. With a history of over 30 years, the Symphony of Tulips is a management and strategic marketing tool used to strengthen the city's brand and a promoter of the city’s strategic development after the accession. The conclusions of this paper are based on statistical processing of values recorded for specific indicators of socio-cultural events in the period under review.

Keywords: post-accession strategy; urban marketing; city brand; the Symphony of Tulips (search for similar items in EconPapers)
JEL-codes: H83 M31 M38 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:brc:journl:v:23:y:2013:i:s:p:383-389

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